Pam brings a over a decade of experience from consumer brand and performance marketing to tech strategy, operations, and analytics. She is currently the Director of Portfolio Management at Kaya Founders, working directly with founders to advise on go-to-market, performance monitoring, and moving towards their next milestone.
She is a marketer at heart, having started her career in Brand Management in Procter & Gamble Singapore. She launched the Facebook Philippines office as their first local employee in 2016 in Advertising Solutions. She has then held roles in Strategy and Operations at Google in California, as well as at DoorDash and Stripe in New York City before relocating back to Manila in 2022 after four years in the US.
Pam holds a Masters of Business Administration from Harvard Business School and an undergraduate degree in Management Engineering from Ateneo de Manila University. Apart from helping founders at Kaya, she is an affiliate with Acumen Strategy Consulting and is an adjunct faculty member at the Asian Institute of Management.